Epson’s Digital Couture project returns to New York City.
Fashion lovers, press, and curious print service providers flooded the organically shaped IAC Building on the western edge of Manhattan earlier this month for the third annual Epson Digital Couture fashion show. Attendees – including camera crews, writers, and celebrities from all over the world – came to discover what digital textile printing could mean for the world of fashion.
To showcase the machines that make it all happen, Epson displayed its dye sublimation and direct-to-garment printers near the entrance to the event before visitors turned the corner and witnessed 13 platforms where models clad in digital print highlighted the work of North and Latin American designers. Printed garments included jackets, leggings, and dresses, but also boots, high heels, backpacks, menswear, and more.
Daniel Barreira's digitally printed pieces modeled at the Digital Couture show.
”Digital printing has short developing times,” says Daniel Barreira in a lookbook that was released prior to the event. “When I want something, I create it and I can see the final result in just a moment.” The self-taught designer produces his Uqbar brand in his native Brazil.
Carlos De Moya, a Dominican fashion designer, adds, “With dye sublimation, there are no limits at the moment of creation. This technique allows us to stand out from the rest by providing our customers exclusive textiles in each of our seasonal proposals.”
Carlos De Moya poses with the models clad in his work.
Did you enjoy this article? Click here to subscribe to the magazine.