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A Gem in the Rough: Behind the Success of Classic Stripes

(August 2011) posted on Tue Sep 13, 2011

Find out what it takes to become—and remain—among the biggest and best in a crowded and competitive country.

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By Mike Young

Inspiration to installation
At one end of the organization spectrum, their in-house design studio and product-development teams blend technical knowledge and graphic arts with creative talent by using the very latest design and graphics software available to provide award-winning and ground-breaking design and product concepts in three days or less. Cost-effective product innovations led by a well-qualified experienced R&D team, having already notched up an impressive track record by developing more than 100 world-class automotive-graphics solutions, offers value-added products competitively in a highly unwavering and price-conscious marketplace. This is just one critical approach Classic Stripes takes to stay ahead of the curve.

However, at the other end of the spectrum, as expected, their signage and fabrication division provides specialized consultancy services, innovative visual solutions, and high-quality printed products for gas stations, showrooms, retail outlets/shopping malls, etc., by using the latest equipment, tools, and techniques at their disposal with trained fabricators. As far as installation and application goes, they coordinate and plan installations and set up application centers with professionally trained applicators for vehicle and fleet wrapping.

Passion for quality
Due to the nature of my work, I frequently take a hard stand on quality issues; but to my surprise, I found they were even tougher than I am—to the extent of rejecting a vignette that had one very small missing dot—something I missed when inspecting the print with a loupe. Quality has always been a major obsession with them; from the standpoint of not just reaching excellence, but constantly in the pursuit of achieving in-house standards on a daily basis, particularly with so many different types of printing lines, levels of automation, print sizes, and multiple shift operations to contend with that stretches into 24/6 every week of the year.

Monitoring incoming raw materials continuously and quality assurance of outgoing shipment is no easy task for the faint-hearted at Classic Stripes. A large number of stringent standards are adopted rigidly, including ASTM and those from Europe and Japan specifically for the job at hand. If that was not enough to satisfy demanding OEMs’ specifying engineers, they actually set their own bar higher than other high-performance screen-printing companies’ SOPs (standard operating procedures) simply by initiating their own internal quality-assurance plan.


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