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Advanced Digital and Screen Printing

(September 2006) posted on Fri Sep 08, 2006

Where graphics production is a family affair

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By Lori Leaman

"P-O-P signs used to be spot-color work, but they had no pizzazz. Now P-O-P is a four-color process with high resolution and a high impact level," Ramsey says. "We needed to adopt the technologies and processes to achieve that look. We realized early on that we had to get into digital. It is a perfect complement to screen printing."

Progressive technologies

Advanced recently implemented the Chromatix program to meet customer demand for high-quality color reproduction and consistency. The program was developed by ReyHan PGF, which recently became Nazdar Consulting Services. Developers of the program describe Chromatix as an organized, methodical, field-tested, and verified system designed to eliminate weaknesses in color reproduction, capitalize on strengths, and deliver consistent results.

The decision to pursue Chromatix certification came after Mark Umensetter, Advanced Digital and Screen's production manager, and Chad Ramsey, who manages quality control, color, and digital printing, attended a four-color-process-printing workshop conducted by the Specialty Graphic Imaging Association.

The process began with profiling Advanced's HP 5000 inkjet printer, developing film-positive curves in the art department for each major substrate that Advanced uses, and documenting everything. Advanced's staff was hesitant at first about changing procedures and trusting numbers instead of eyes. The team learned new techniques in the screenmaking department and must follow standard operating procedures set in place under the Chromatix program. To ensure consistency and accuracy, each employee completes a sign-off sheet after each step in the workflow.

Nordmoe says Advanced hopes to use Chromatix to learn how to preflight all incoming files and correct them to successfully flow through the shop's color workflow, produce in-house qualified digital proofs for internal use and external sign-off, consistently print graphics at 70-80 lines/in., match their digital proofs on all jobs, and teach all employees how to analyze and troubleshoot process-color printing—including the necessary steps to correct the problem, bring the job back into specification, and match proofs every time.

Building relationships

Advanced emphasizes building solid relationships and keeping the lines of communication open. These principles are vital in the staff's interaction with each other and with the shop's clients. "We like to build relationships because relationships withstand the competition," Ramsey says. "We like our clients to know us, to trust us."


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