This showcase presents examples of non-traditional decorations that may inspire you to pioneer alternative graphics of your own.
By Lori Leaman
magine strolling down a dark street and suddenly noticing multiple pairs of glowing eyes and sharp glowing fangs coming toward you. Is it a pack of beastly wolves? No, it's a person sporting Liquid Blue's Wolf Pack T-shirt. The snarling beasts, representing the WCW wrestling team "New World Order," are disturbingly real in daylight. But when the lights go out, glow-in-the-dark ink gives the image a truly eerie appearance.
Liquid Blue, well known for its Grateful Dead products, tie-dye wear, and wildlife-themed garments, is also making a mark with glow-in-the-dark ink. As this design illustrates, the company carefully selects appropriate designs for the glow effect. And rather than overpowering viewers with glow ink, the company uses the subtle glowing elements to enhance its designs. "Customers like the coolness the image delivers," explains Gregory Burbank, Liquid Blue's sales manager. "It works with the image." Name of design: Wolf Pack
Company: Liquid Blue, Lincoln, RI
Quantity of garments printed: 100 dozen
Customer: preprint, licensed by World Championship Wrestling (WCW)
Material or technique used: black garment printed with discharge ink, three plastisol inks (red, orange, and white), and glow-in-the-dark ink
You may have noticed holographic images on your drivers license, product ID tags, or other items that require security, anti-counterfeit, or authentication markings. People seem to be fascinated with holographics, so why not use them for decoration, too? That question is precisely what led Robert Sherwood Holographic Design, a developer of security markings, to create holographic images for use on apparel.
The company is working on a line of holograms that will be offered as stock images. In fact, they've already opened a store on the Internet at www.c3dgear. com where printers can buy their designs. Custom designs are also available, and the holograms can be cut into any shape or size for further customization.
Name of design: C3D Gear
Company: Robert Sherwood Holographic Design, Charlottesville, VA
Quantity of garments printed: samples only
Customer: prototype for a transfer line currently under development
Material or technique used: 2-mil metallized polyester (Mylar) with heat-activated adhesive. The hologram can be applied to garments with a standard heat-transfer press or hand iron.
Tie-dye shirts have been around for decades. But these days, they're not just for flower children. Shops like Not Fade Away Graphics are finding new uses for this old favorite by combining tie-dyeing with conventional printing.
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