Shift in business strategy leads to sale of UV-liquid-coating division
Drytac, a manufacturer of adhesive-coated products and graphics-finishing equipment and supplies, has signed a formal agreement with Advanced Finishing Technologies/Digital2You to sell its UV-liquid-coating division, including UV coaters and UV liquid coatings. The sale is a direct result of a recent corporate review during which Drytac decided to shift its business strategy.
Going forward, Drytac will focus on its expanded line of standard and custom adhesive-coated products. Jim Tatum, who previously managed Drytac’s UV liquid coating division, will now champion the product line at Advanced Finishing Technologies. Advanced Finishing Technologies will continue to offer the same UVn product lines with the same product names through various sales channels and the Digital2You dealer network.
“Jim’s knowledge of the UV liquids market is vast, and his familiarity with our UV liquid customers should ensure a smooth transition for both companies,” says Marc Oosterhuis, Drytac president.
Tatum adds, “This is a product line that I helped develop from the ground up, so I consider this a great opportunity to advance liquid coating technologies. It’s both an honor and a challenge, but I look forward to continued success with the UV liquids line.”
Drytac will retain its aqueous-liquid-coating division, which offers aqueous coaters and liquid coatings to customers in the graphics-finishing market.
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