Students benefit from using advanced technology for package and brand design.
Working closely with Art Center instructor Dan Hoy, who has established a strong educational packaging program at the College, Herrera wanted to create a solid marriage between the software side and the analog side for incoming students. "I wanted them to have a significant background on the various properties of the different materials used, and to understand the inherent differences between corrugated board and shrink wrap for instance," he says.
For the fall 2012 and spring 2013 terms, Esko Studio and ArtiosCAD are poised to become an integral part of the foundation for the Packaging Design 1 class, ensuring students learn the basics of packaging design. "One of the things they learn in this course is how to make a box," explains Herrera. "Now, they can see it on the computer using the Studio Visualizer tool in real-time, add specialty finishes, and see how that impacts their designs."
Adds Herrera, "Studio delivers real-time visualization while you create a package design. When you make a box, you can see how it folds; you can see in 3D how the design works. It lets you see the printing effects and embossing."
Herrera plans to use the Esko technology during the program's Packaging 2 course, in which students learn to push the boundaries, as well as in the Packaging 3 course, which provides students with real-life working environments.
"This is the way the industry is heading," says Herrera. "Designers can quickly visualize what they create for the brand owner, making changes on the spot if necessary. Then, at the artwork level, everything is laid out as it is supposed to be. You can do the artwork and see the build in real-time in 3D."
In the meantime, excited to put the technology to use, Herrera developed an Esko Package Design Workshop for the summer program that ran for seven weeks. It was taught by Kimberly Anne Yu, Esko Application Engineer.
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