The Creative Corner appears at FESPA 2013, London, 25-29 June 2013.
Day three is the VIP day dedicated to creatives and brand owners, with a packed programme of topics looking at the effectiveness of print within today’s marketing mix. The sessions will discuss the future integration of print with digital technologies such as QR codes, augmented reality and near field communication, as well as outline how PSPs can embrace these new opportunities to provide value to their customers to increase business performance.
Beginning the day Sam Tomlinson, Director at PwC will discuss why media metrics and data analytics are critical in demonstrating ROI to advertisers. Linking to PwC’s work, Sam will also explain how brands can better understand and integrate the behaviours of audiences across multiple platforms. Also stepping up to the platform is Brad Mintz, Director of Print Services at Craft NY. Using a selection of case studies from Craft, a McCann company, Brad will explore the power of printed media, how he has used print and its variety of possibilities within multiple campaigns.
Beginning the afternoon session is Till Schütte, European Head of Design & Graphics Production at Coca-Cola. Till will discuss the importance of personalisation in print and will illustrate how Coca-Cola has implemented VDP (Variable Data Printing) as part of its latest print offering. Advertising veteran and respected TV, radio and film writer, Peter Souter, Chairman and Chief Creative Officer at TBWA, will discuss his experience within the industry where he has worked on brands such as BT, Guinness, Sainsburys and Walkers in his seminar titled ‘Set up, expand, twist, resolve’.
Day four focuses on outdoor media where visitors can hear from the largest outdoor advertiser space holders in Australasia, oOh!media. Brendan Cook, oOhmedia!’s Chief Executive Officer will help the audience define outdoor media and look at case studies of top class global brand campaigns. This is a two part seminar where Keith Ferrel, General Manager at Cactus Imaging will take the reins for the second part by exploring the logistics of working alongside oOh!media and discuss how their integrated campaign was implemented. Brett Haylock, Head of Digital Product at ClearChannel UK will also lead a seminar on mobile platforms and how they can harness the power of print and continue brand conversations online.
For more information on the Creative Corner please click here and to register to attend the event or for more information on FESPA 2013 please visit: http://www.fespa.com/london/
Our shareholders are the industry. FESPA has invested millions of Euros into the global printing community over the last seven years, supporting the growth of the market. For more information visit www.fespa.com
Forthcoming FESPA events include:
• FESPA 2013, 25-29 June 2013, London, UK
• FESPA Fabric 2013, 25-29 June 2013, London, UK
• FESPA Mexico, 15-17 August 2013, Mexico City, Mexico
• FESPA Eurasia 2013, 3-5 October 2013, Istanbul, Turkey
• FESPA China 2013, 18-20 November 2013, Shanghai, China
• FESPA Digital 2014, 20-23 May 2014, Munich, Germany
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