FESPA's Choice of Location for Second Digital Printing Europe Exhibition a Success
FESPA reports that its choice of location for its second Digital Printing Europe exhibition was a good one, drawing a significant increase in visitors from France, Italy, and Iberia (all key sales territories for most exhibitors), over previous FESPA events. The region accounted for nearly 30% of visitors to the show, compared to 12% in 2006. According to FESPA, the DACH region (Germany, Austria, and Switzerland) also gave its strong backing to the event, accounting for 38% of visitors, compared to 18% in 2006. Among these were 1763 Swiss visitors.
FESPA reported good attendance from other parts of Europe, in addition to the Middle East, Africa, Asia-Pacific, and the Americas. The Digital Printing Europe exhibition attracted very similar visitor numbers to the inaugural event in 2006, with 12,817 visits recorded during the three-day event.
FESPA says exhibitors expressed their collective satisfaction with the international spectrum of visitors, and their decision-making authority. According to visitor data, many vendors noted that the majority of discussions were with someone with the ability to make or influence a major purchasing decision. More than 40% of individual visitors to the show included owners or general managers of their businesses.
“FESPA events have a special resonance for the wide-format community, and our events provide a unique environment in which suppliers and print-service providers can connect with one another,” says Frazer Chesterman, FESPA’s managing director. “Our own market research shows that this sector is buoyant and willing to invest, seeing digital production as a major opportunity for growth, to complement traditional processes for existing applications, and to help them evaluate new applications and revenue streams. An example of this is the explosion of digital printing onto textile substrates, which we explored in the sell-out FESPA Digital Textile Conference, run in parallel with the event.”
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