Report shows growth in four key industry segments.
The International Sign Association's initial ISA Sign Industry Market Monitor, sponsored by the National Association of Sign Supply Distributors (NASSD), shows anticipated growth in wide-format printers, dynamic digital signage, electronic signage, and wayfinding signage throughout 2014 and into 2015. The Market Monitor compiles data and assesses key drivers of change in the market, according to ISA.
Future reports will be released quarterly, showing how four sectors of the sign market--wide-format printers, dynamic digital signage, electric signage, and wayfinding signage--are changing over time. According to ISA, the report is based on an index value which determines whether anticipated growth will outpace or fall behind historical trends. Any factor higher than 0 indicates stronger-than-average growth; negative values indicate weaker-than-average growth.
ISA is pleased that the first Market Monitor report shows strong growth in four key market segments. "As we continue to provide these numbers, we expect to provide the industry--particularly those in the supplier/distributor and manufacturer sectors--with data they can use to anticipate orders and expansion opportunities and better manage their businesses," says Lori Anderson, ISA president and CEO, in a press release.
According to the report, conducted by IHS and Vandiver and Associates, the ISA Sign Industry Market Monitor for the second quarter of 2014 shows:
The Market Monitor report is free for ISA and NASSD members, and can be accessed at www.signs.org/ISAmarketmonitor. Non-members may purchase it for $1000 per forecast or $3500 for all four quarterly forecasts.
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