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Just What's Happening to the US Wide-Format Graphics Market?

(July 2005) posted on Fri Jul 29, 2005

Find out why market changes have led to the decline of wide-format inkjet printing equipment and what graphic producers can do to remain competitive in the current business climate.

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By Michael Flippin

When I think about today's competitive business climate and the changes and challenges facing the graphics industry, I am reminded of an African parable I learned during a visit to Kenya years ago: Every morning, a gazelle wakes up knowing it must run faster than the fastest lion. Every morning a lion awakens knowing it must outrun the slowest gazelle. It doesn't matter if you are a lion or a gazelle


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