How you can expand your printing capabilities in many ways and stay in touch with the latest trends.
By Harel Ifhar
After several years of challenging economic times for the printing industry, worldwide demand for print increased in 2011, resulting in a commensurate jump in technology investments as large-format customers sought to take advantage of the 6.2B sqm opportunity in the sign and display industry. The resulting boost in digital print growth is pushing print service providers (PSPs) to capitalize on new business opportunities tied to growing technologies like UV and latex.
The underlying analog-to-digital conversion in the large-format printing market reflects the rapid growth and development of high-end digital presses coupled with a higher demand for shorter, personalized runs. Some new solutions are capable of managing screen volumes and quality, while addressing new markets and applications that only digital can handle, such as custom QR codes and variable data. In addition, the average print job has dropped dramatically from 15,000 to 1,500 copies, driving higher rates of digital adoption.
PSP customers see major brands take a more sustainable approach to wide-format print sourcing, setting strict environmental requirements for their print jobs and applying those to the service providers that produce them. This demand for green solutions is driving the decline in solvent technologies, particularly as UV and latex devices reach new levels of performance maturity and application versatility, while offering certifications to validate their indoor environmental benefits to print buyers.
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