How you can expand your printing capabilities in many ways and stay in touch with the latest trends.
By Harel Ifhar
Another solution reflecting the benefits of digital printing is backlit displays. Prominent in department stores, airports, fast food chains and other public venues, backlit displays are a P-O-Pular option for retailers due to their high-quality appearance and the ease with which they can be changed.
These displays are printed directly onto a translucent film, with options including gloss or matte translucent films, translucent PVC or PETG, depending on the look, feel and budget the client is trying to achieve.
Today, many backlit displays are produced using a digital photographic process in which a machine is used to digitally exP-O-Se a piece of film with the desired image. While this process creates a high-quality product, it is also very expensive and does not allow for variation amongst images. As a result, the market is quickly transitioning to using digital printing processes for backlit displays, especially as this technology matures and solutions like the photographic process in terms of quality at a fraction of the cost. Digital printers can also cost effectively format backlit applications in sizes that are beyond the limits of photographic technologies and use variable data printing. In one run, a printer can produce backlit displays for a store in New York with a discount of 35 % while the store in Atlanta offers 40 % off of merchandise.
The most common challenge people experience when printing backlit signage is achieving the proper sharpness and density of the image (Figure 3). Since you are taking the printed image and flooding it with light, the print can have a tendency to look washed out if not produced properly. A washed-out print is the last thing you want to provide your customers with the high-quality output they are looking for in retail signage. Some manufacturers are addressing this problem with solutions which include built-in saturation control. With this control, you can fine tune the amount of ink used in a single pass, so that images do not lose their sharpness or clarity, while maintaining production speed.
Moving beyond traditional signage applications, the interior décor market represents an untapped opportunity
for digital printers. The age of customization is upon us, and interior décor that is printed with the homeowner’s family photo, the designer’s imagery
or the shop owner’s brand is a natural
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