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P-O-P's Place in Retail

(May 2008) posted on Tue May 20, 2008

Point-of-purchase graphics are an effective way to deliver an impactful message to consumers. This graphics-display showcase highlights an assortment of the numerous opportunities screen and digital printers have found in the retail marketplace.

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By Lori Leaman

Printers ran seven days a week, including overnight shifts, to finish the two-and-a-half month job. The greatest challenge was the large amount of graphics that had to be printed. Lawnsby says the project went smoothly, and the client has been very happy with the work. He also notes that LexJet has been very supportive and helpful in solving technical problems and providing substrate solutions.



Batters Up!

National Print Group, Inc. (Chattanooga, TN)

With baseball season upon us, Dick’s Sporting Goods stores wanted to hit a home run with a promotional campaign for merchandise geared toward America’s pastime. The project called for a print shop equipped to use a variety of imaging methods to print numerous graphics onto an assortment of substrates. Dick’s selected National Print Group, Inc. for the task.

National Print Group has provided in-store and out-of-home signage Since 1957. Today, the 400-employee company operates two manufacturing facilities and has sales offices throughout the country.

National Print Group used its M&R 72 x 120-in., five-color, inline screen-printing press to print 315 double-sided graphics on 13-oz, two-sided, vinyl banner material. The shop used UV inks to print the four-color-process job. Printing time totaled 20 hours.

The company printed an additional 510 pieces, which included five different designs, on an Inca Columbia 63 x 120-in. flatbed UV inkjet printer. The digital portion of the job was completed in approximately three days. National Print Group printed a total of more than 400,000 pieces for the job, utilizing offset, screen-printing, and digital imaging technologies.

National Print Group chose UV inks for the graphics to ensure proper ink adhesion and dry out. The company also developed a method for using conduit with connectors, which were inserted into the banner at the time of installation. This allowed the team to pack the large banner into a small carton, along with the installation hardware. The main challenge for the project was that all colors had to match perfectly, not only on both sides of the banner, but also between the banner and other printed items.



Simply Said

Signs Now (Evansville, IN)


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