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P-O-P's Place in Retail

(May 2008) posted on Tue May 20, 2008

Point-of-purchase graphics are an effective way to deliver an impactful message to consumers. This graphics-display showcase highlights an assortment of the numerous opportunities screen and digital printers have found in the retail marketplace.

click an image below to view slideshow

By Lori Leaman

Promotional displays for some customer-oriented centers, such as banks, might call for simple, low-key, yet effective messages, such as the displays shown here. Signs Now produced a set of static-cling graphics for door and drive-through windows and a set of danglers for the interior of more than 70 of Integra Bank’s locations.

Signs Now used its Roland SOLJET printer/cutter system to produce the static clings. The staff screen printed the danglers onto polystyrene. Total completion time for the job took approximately two weeks.

Signs Now has been in business since 1990, offering a variety of outdoor and indoor graphics solutions, such as exhibit and vehicle graphics, retail signage, labels and decals, ADA signage, dimensional lettering, and more.



Graphic Tech Graphics Celebrate Mothers

Graphic Tech (Fullerton, CA)

May is the month to celebrate mothers. Sephora was able to do just that with eye-catching, unique graphics in many of its stores throughout the country after it capitalized on the innovative print work of Graphic Tech.

Graphic Tech prides itself on being able to meet clients’ challenges for diverse and cutting-edge P-O-P graphics. For this particular project, the team at Graphic Tech created, designed, and produced a total of 175 kits (of varying graphical elements) for Sephora’s retail locations. Graphic Tech utilizes a variety of equipment and substrates, depending on the requirements for the application. The company’s equipment line-up includes M&R and Thieme inline screen presses and an assortment of digital presses from HP and other manufacturers. Substrates used included banner, vinyl, foam-core stock, and pressure-sensitive film from suppliers such as Catalina, LG Chemical, and Graphic Tech’s own line of B-Tech media. The Mother’s Day project took a total of six weeks, from design to installation. The actual printing portion of the job was completed in two weeks.

Jim Blee, chief operations manager of Graphic Tech, says “timing and good communication are challenges in a print job of this nature. A great deal of upfront time is required for R&D and execution. Good communication also is essential in transforming a client’s idea into something that can actually work. The challenge here is to make the graphics look realistic, and at the same time, economical and disposable.”



Screen and Digitally Printed Graphics Bring Life to Insurance Advertisement

KDM P.O.P. Solutions Group (Cincinnati, OH)


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