Mohawk streamlines product offering with product selector
ANNOUNCES THE START OF A SIMPLER WAY TO SPECIFY PAPER
[Cohoes, NY – April 18, 2012] Mohawk has taken another bold step in the paper world by simplifying its portfolio of premium paper lines from 22 to six, reducing the number of SKUs in half and challenging the way paper is specified, with the release of a deceptively simple tool for paper specification. The New Mohawk product selector presents all Mohawk papers in one place and is the first in a wave of tools that Mohawk hopes will be paradigm-shifting.
Designed and engineered by Michael McGinn Design Office using the brand designed by Pentagram, the selector opens to three accordion fold charts, each containing several dozen oversize paper chips. Together, they organize Mohawk papers into three broad categories based on performance, character and value.
THE MOHAWK COLLECTION features a diverse range of Mohawk’s performance papers for modern print projects. The grades include Superfine, Loop, Options, and Via.
THE STRATHMORE COLLECTION includes papers that have set a standard for innovation since 1895, including a
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