Research points toward a 2.5% growth rate through 2017.
The Print Industries Market Information and Research Organization (PRIMIR; www.primir.org), the research unit of the Association for Supplies of Printing, Publishing, and Converting Technologies (NPES; www.npes.org), has published a study on the North American market for UV/EB printing applications. “UV/EB Curing Technologies in Printing” provides an overview of energy curing, sizes of each market segment, technology drivers, and growth rates, along with implications for the industry.
“In 2012, about 15% of all printing equipment and supplies expenditures were spent on energy-curing ink technology,” says Steve Metcalf, president and CEO of Air Motion Systems/AMS UV and co-chair of the study. “This PRIMIR study was commissioned to provide clarity and focus on the energy-curing print market, and to identify major barriers and opportunities, such as LED UV, for further adoption.”
The study (based predominantly on offset printers) found that commercial printers are still reluctant to accept UV-curable technology. Interviewees cited the high price tag of UV systems and doubts on their return-on-investment. Print providers who have invested in the technology, however, said they have seen returns, even within the first year.
The study predicts at least a 2.5% combined growth rate for energy-curing printing equipment and consumables through 2017. PRIMIR concluded that further growth is highly dependent upon manufacturers working collectively to educate print providers and market the advantages of energy-curing technology.
For more information on the report or to obtain a full copy through membership, visit www.primir.org.
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