One apparel decorator finds a niche market for 'horrific' prints.
Screen printers are known to be a creative bunch, and Boogeywolf has packed all that creative energy into a 1995 Chevy G-Series G10 van. Chosen on Christmas Day 2016, the horror apparel decorator’s unique name is a tribute to the genre’s beloved boogeyman and wolf man. Owner and operator of the e-commerce shop, who goes by “Mr. Wolf,” has one vision for his brand: “to create things that I would love to wear.” Boogeywolf prints range from simple phrases to character sketches, all referencing the horror genre and screen printed with white ink onto black T-shirts, tank tops, and hoodies. Mr. Wolf hand designs each font and graphic, later digitally distressing the designs for added character, style, and shading. “This all fits in nicely with my own aesthetic of the classic, punk rock, grunge alternative look while at the same time referencing iconic characters and phrases from some of the greatest films in the genre,” explains Mr. Wolf.
Although Boogeywolf has recently moved operations to a larger indoor studio, “working out of a van up until now has been wildly entertaining and fun,” says Mr. Wolf. “People enjoy the unorthodox approach and like to see it all take shape and manifest.” Efficient use of space was crucial – Mr. Wolf could fit one small press purchased from Merchmakr and up to 10 screens in the van, mounted to the ceiling and walls with a system of magnets and bungees.
In less than a year, Boogeywolf has established itself as the go-to vendor serving the online “horror fanatic” community, with the company’s Instagram account boasting 14,800 followers and counting. What’s next? Touring the horror convention circuit and eventually hiring a small staff, says Mr. Wolf. “I dream of one day owning a small space, with the van parked out front, broken down and rusting away. And being able to say ‘it all started in that van.’”
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