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Roland Picks Worst Idea Contest Winner

(February 2011) posted on Tue Mar 08, 2011

The contest accepted more than 500 contest entries.


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Roland DGA Corp. chose Brian Mallory of Oliver Signs, Valley City, OH as the winner of the company’s “How Not to Build the Perfect Printer” Website contest.

The contest was part of a marketing campaign for Roland’s latest VersaCAMM VS metallic inkjet printer/cutter. The contest accepted more than 500 contest entries. A panel of marketing experts chose Mallory’s submission, awarding him the iPad prize for his truly bad idea.

Here is what Mallory suggested: Instead of using inkjets, build a printer with six trained kittens (one for each color) to run back and forth on the media with ink on their paws. You need to show them a picture of the art and yell, “Release the kittens!”

Sounds reasonable, and everyone likes a kitten.
 


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