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Spring is Here, and Inspiration is in the Air

(April 2007) posted on Tue May 22, 2007

Roberts tells how a visit to one of the world's most popular Websites revealed a variety of educational and idea-generating videos that can benefit any screen-printing operation.

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By Gordon Roberts

Not this year though. Everyone I talk to seems to be energized in a way that I have never seen before, with many telling me that they feel like they have finally turned the corner that seemed to have eluded them for years. I’m sure it has something to do with the general sustained growth in the economy that we have experienced since the dark days of 9/11, but I also believe that it has to do with the quality of the equipment that’s available right now and the level of understanding of the screen-printing process at all levels of the business. All results that have come from a concerted effort to educate those involved in the science and methodology of this printing method indicate a skilled, motivated, and proud workforce. I, of course, with my humble little column here, take complete responsibility for this magnificent turnaround. Just joking again.

I was hunting around on the Internet, looking for something interesting to write in this month’s column, and found myself browsing through for some inspiration. At least that’s what I was telling myself. After catching up with all the cool stuff I had missed on television and watching a number of classic music videos from the eighties, I wondered what would happen if I typed “screen printing” into the search engine. Much to my amazement, the search resulted in 76 hits, and I realized that my evening was shot because I was going to have to watch them all.

There seem to be roughly three categories of video that get posted under the screen-printing heading. The first is of little use to us and mostly centers around a young college kid who demonstrates how to print a rude word on a T-shirt, using an embroidery ring, a tube of adhesive, and some ink purchased from a local hobby shop. I know that some of you reading this column got your start in the business doing exactly what this kid did, and you were just as amazed at how good a print you could get using this method. I’m sure, however, that the words you printed were much more acceptable in polite society. I wish that I could say the same myself and hope that all the evidence of my teenage creative endeavors have long since broken down in the laundry.


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