Roberts tells how a visit to one of the world's most popular Websites revealed a variety of educational and idea-generating videos that can benefit any screen-printing operation.
The second category is of much more use to us. I came across a series of 16 very informative videos produced by Ro-ger Jennings. The videos take you through all the screen-printing basics, from screenmaking through curing. Roger has a wonderful, down-to-earth and practical approach to teaching, and although it is targeted at someone considering starting a screen-printing business from scratch, it would be a very useful tool to show new hires. They can lock themselves away with a laptop and come away from the experience with a solid overview of the process. I certainly recommend the videos to anyone embarking on the screen-printing-business path. Excellent work, Roger!
There are also numerous videos created by various equipment manufacturers that we all know and love, extolling the virtues of this carousel printer or that exposure unit. I was actually surprised that there weren’t more of these video clips available because I know that there are many more out there. Take a quick look around SGIA ’07 this October, and you will see a plethora of equipment and product videos on display. Perhaps it’s time for equipment manufacturers to get their product videos on the Internet where we can view them at our leisure.
The third category, and the one that is the least utilized, is self promotion and advertising. I was fascinated to come across a wonderfully professional video commercial created by a Canton, OH-based company called Zombo Screen Printing. I did a little research and managed to get hold of Stan Pixler, the owner and person responsible for the video. Stan has been in the screen-printing business for a little more than a year now and tells me that he really enjoys it, mostly because of the low stress quotient compared to the video-production business that he previously ran. All I can say is thank goodness I’m not in video production. If screen printing is a welcome relief from stress, then I want to have nothing to do with that business. Stan developed video spots to appear on local television stations, utilizing very effective skills he brought from a previous career.
The idea came from the company name, which is an obscure nod to a character that appeared briefly on the Munsters TV show; hence, the horror-movie motif. Zombo expects to run several more ads in this vein since they successfully began airing it during Halloween last year. Stan has been surprised by the reaction to the clip, since it was put on www.youtube.com as an afterthought. I asked him if he felt the ads had paid for themselves. He thought for a while and agreed that they had. I’m sure that there are a lot of folks in Canton that by now have heard of Zombo. They probably never would have stumbled across Zombo elsewhere. Kudos to Stan for thinking outside the box. I have a feeling that he will do just fine in this business.
When you have a chance, visit www.youtube.com. To view Roger Jennings’ videos, search for “rogerjennings” on YouTube. To view Stan Pixler’s videos, search for “Zombo Screen Printing” on YouTube.
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