Read on to see how to grow your team sportswear printing business.
By Cara Cherry
Apparel decorators know that one of the most profitable niches for them is in the sports market. Team uniforms, jerseys, spirit wear, fan wear—the opportunities are practically endless. With lots of dealers and decorators for consumers to choose from, how do you get ahead of your competition and stand out? It’s not a secret—offering great prices, a wide selection of athletic and teamwear (Figure 1), and keeping up with the latest trends will keep your business booming!
It doesn’t matter what the season is or what time of year it is, there is always a need for decorated team apparel and fan wear. If you’re a garment decorator just getting into team wear, then make certain that you take the time to do your homework. Understanding the market, the needs of the players, the coaches, and the parents will help you get ahead.
Teams tend to stick with a familiar supplier and aren’t always willing to consider switching to a new vendor unless they see a valid reason for making the move. Get to know the team that you’re targeting and what they’re looking for. Sometimes it can be something as simple as the fit of a uniform or the style of jacket. If a team isn’t happy with their current vendor, then it opens the door for you to try out your garment printing expertise. If their shirts don’t fit right, then find them ones that do. If a jacket is too short, show them a longer one. If you’re able to offer a better product, lower price, different materials, special effects, or faster turnaround then you’ve got a great shot at winning their business.
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