Find out how you can use the latest generation of UV-curable inks and coatings to add value to signs, graphics, packaging, and other screen-printed applications.
By Mike Young
The playing field within the printing community has undergone seismic changes during the past decade or more, where one dedicated process muscles in to take business away from other processes’ traditional territory, hoping to bring in much needed pro-fit. Margins are squeezed so tight that many printed jobs seem to be a gift, as the proverbial pie appears to be getting smaller.
As profits continue to dwindle with no letup in sight, printers of all stripes (offset, flexo, digital, and screen) are desperately seeking resourceful ways to shore up their own bottom lines just to stay in business. Perhaps the most resourceful and least costly approach to succeed in winning additional profitable business is to provide value-added finishing features—the types that bring unique sensations by effectively transforming any ordinary looking print into an extraordinary, breathtaking one.
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