User login

To Grab the Rings

(February 2010) posted on Mon Jan 25, 2010

Screen printers who expect to get in on the traveling circus that is the Olympics have a number of ways to get involved.


By Andy MacDougall

It’s hard to get an exact idea of how much business the Olympics actually generate for British Columbia-based printers. The tags on a lot of the official clothing merchandise reveal overseas origins. It’s all kind of ironic and funny when you think about it. Hudson’s Bay Co., probably the first and oldest multinational department-store chain in the world, which started out trading for furs sourced from all over North America long before the United States or Canada existed, announced they sold more than 1 million pairs of red Olympic mittens featuring Canada’s maple leaf and the Olympic rings—synthetic and made in China—two months before the start of the games. Whoever got the embroidery contract on that won gold.

On the other hand, a quick check of the official merch pages on the 2010 Olympics Website shows a replica Olympic torch, fabricated by Bombardier in Quebec, with silk screening (blech!) on the presentation box and the torch itself. Not exactly local, but at least made in Canada. Some of the other wearable souvenir items were imprinted or embroidered here, including a large selection of Aboriginal-inspired artwork that uses iconic First Nations imagery. Groups of native artists coming down from their isolated villages and setting up large-scale craft markets on their own, right in the downtown. More power to them, and let’s hope the visitors can tell the difference between those and the knock-offs cranked out of Asia.

Local printers are, at least, cleaning up is in the signage and display-graphics sectors. In the last few years leading up to the games, the highway to Whistler was rebuilt, a new subway/elevated train line linked the airport and the downtown with stations all the way, we got a new convention center, and major sporting venues were erected or upgraded—all of which required new signage and wayfinding systems. Directional signage will sprout like grass on a newly seeded lawn leading up to and during the events, and rest assured every restaurant, hotel, or tourism-related business will make an effort, through visual advertising and signs, to attract the throngs roaming the streets before and after events.

I’d like to take this opportunity to warn any U.S. or foreign companies doing business with Canadians during the Olympic games to expect delays and communication blackouts coinciding with appearances by our national hockey team. Essentially, the country shuts down to watch. This may not be very professional, but it is normal. Regular office hours will resume after the games.
 


Terms:

Comments

barker says: Advance of the Rolex watch Oyster Situation will be the subsequent action inside the development of a replica watches. These types of circumstances are usually produced coming from strong ingots associated ...

Advance of the Rolex watch Oyster Situation will be the subsequent action inside the development of a replica watches. These types of circumstances are usually produced coming from strong ingots associated with supplies like platnium, platinum eagle, stainless, and a lot more.

posted on: Sun, 10/30/2011 - 10:26pm
dmx says: Viagra online DTJLK SDFG Generic cialis DTJLK SDFG viagra DTJLK SDFG cialis Online DTJLK SDFG viagra online without prescription DTJLK SDFG Generic viagra DTJLK SDFG posted on: Sat, 12/31/2011 - 6:15am
dmx says: viagra online without prescription DTJLK SDFG ambien Online DTJLK SDFG viagra online DTJLK SDFG Viagra Online Without Prescription DTJLK SDFG Cheap cialis DTJLK SDFG Generic viagra ... posted on: Sat, 12/31/2011 - 8:56am
dmx says: Cheap viagra DTJLK SDFG Buy viagra Buy xanax online DTJLK SDFG Buy ambien online DTJLK SDFG viagra DTJLK SDFG levitra Online DTJLK SDFG cialis DTJLK SDFG viagra DTJLK ... posted on: Sat, 12/31/2011 - 5:34pm
dmx says: buy klonopin Online DTJLK SDFG viagra DTJLK SDFG viagra alternative DTJLK SDFG Adipex Without Prescription DTJLK SDFG viagra Online DTJLK SDFG buy adipex online DTJLK SDFG posted on: Sun, 01/08/2012 - 10:18am
dmx says: levitra DTJLK SDFG ambien DTJLK SDFG Viagra Online Without Prescription DTJLK SDFG viagra alternative DTJLK SDFG buy adderall Online DTJLK SDFG posted on: Sun, 01/08/2012 - 12:42pm
dmx says: Buy ativan DTJLK SDFG viagra DTJLK SDFG Buy clonazepam online DTJLK SDFG viagra online DTJLK SDFG Buy xanax online DTJLK SDFG klonopin DTJLK SDFG posted on: Sun, 01/15/2012 - 10:41am
dmx says: Buy propecia DTJLK SDFG viagra alternative DTJLK SDFG Buy propecia DTJLK SDFG Viagra Online Without Prescription DTJLK SDFG Buy propecia DTJLK SDFG posted on: Sun, 01/15/2012 - 1:04pm
dmx says: levitra DTJLK SDFG ambien DTJLK SDFG Viagra Online Without Prescription DTJLK SDFG viagra alternative DTJLK SDFG Buy adderall DTJLK SDFG posted on: Sun, 01/15/2012 - 4:23pm
dmx says: Buy ativan online DTJLK SDFG viagra DTJLK SDFG Clonazepam online DTJLK SDFG Viagra online DTJLK SDFG Buy xanax online DTJLK SDFG klonopin DTJLK SDFG posted on: Sun, 01/15/2012 - 6:53pm

Did you enjoy this article? Click here to subscribe to the magazine.