Equipment shifts, dye sub, and media among the important trends.
By Tim Greene
Infotrends is updating our global forecasts as I am writing this column. Several things are jumping out at us at the lower-end of the market:
Judging by the reaction of some of HP’s customers and resellers, we believe that the new HP Latex 300-series is going to get strong attention in the second half of 2014 and beyond. The Latex 360 is interesting because it has some of the image-quality production tools from the HP DesignJet Z-series such as OMAS (optical media advance sensoring), integrated spectrophotometer, and profiling tools. The Latex 360 also has some of the functionality of the HP Latex 3000 production system including the same ink set, all at a very aggressive price point. I think that over the next few years, we are going to hear a lot of discussion about which wide-format printing technology is most effective and cost-efficient—eco-solvent, latex, or LED-curing inkjet. We’re already hearing a lot of chatter about it.
Dye sub on the rebound
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