UV inkjet printers have proven themselves capable of handling many types of graphics projects. Some are easy and routine; others take a bit of daring and creativity.
By Gail Flower
Most of the company’s work is in P-O-P campaigns with Fortune 500 cosmetics and fashion companies, though Photocenter also does package prototypes and special-event graphics. For example, Photocenter Imaging prints 200 lids at a time for custom candy tins (Figure 5). According to Winograd, the white ink gives the company the right opacity to color match any tin and can be printed on demand.
The Ad Art Company
Joe DeMarco, co-owner
The Ad Art Company has moved forward progressively from a traditional screen-printing and litho company to one embracing inkjet as the business grew. The company operates as a one-stop shop for unique P-O-S printing and packaging solutions. A recent investment in UV inkjet equipment added three HP FB7500 flatbed UV inkjet printers, an HP Scitex Turbojet, and an HP 2750 hybrid to Ad Art’s mix of more than 12 inkjets. The company still uses inline screen-printing systems.
“Inkjet printers have added a great deal of flexibility and diversity to our operation, as well as being a supplement to our three mid- to large-format inline screen-printing presses,” Joe DeMarco says.
One of the more challenging applications is producing an entire roll-out for clients who demand brand integrity (Figure 6). Color matching is critical when the client requires consistency across printing platforms. Litho, digital, and screen printing converge for the same roll-out—all on different substrates.
According to DeMarco, Ad Art incorporates a stringent set of procedures and guidelines throughout production to ensure the consistency and quality of each print. Among these is a color-management program aligned to the G7 specification that involves constant monitoring and calibrating of all equipment, including cross-reference measurements to color standards. Ad Art is certified as a G7 Proof-to-Press Master. G7 is based on ISO 12647-2 and focuses on using RIP curves to achieve a more consistent visual appearance in neutral gray tones.
Holland & Crosby
Mississauga, Ontario, Canada
Scott Holland, VP sales and marketing, equity partner
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