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WFX: Wide-Format Exchange Sparks Discussion, Education

(June/July 2018) posted on Tue Jun 19, 2018

Industry leaders gathered to share ideas on all aspects of the wide-format digital print business.


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By Anya Rao

Soft signage was initially attractive for its lower shipping costs and simplicity when it comes to care. Now, said Green, the draw is also that people like the look of fabric. Other benefits include short runs, plus expansive customization and design options.

Let’s Talk Production 

Ray Weiss, director of digital print programs, SGIA, led a panel discussion on “Meeting Your Clients’ Color Expectations,” which featured Terence Wyse, OPS R&D color specialist at Shutterfly, and Hayes Holzhauer, bluemedia executive VP of operations. The panelists discussed how they tackle standardizing color in their shops, which often includes calibrating multiple machines. Holzhauer said they operate from a single, customized RIP and limit the number of people RIP’ing files to have standard operating procedures and eliminate the potential for error. Weiss advised getting all machines on the same color target in order to achieve consistency and accuracy. “Good color management is all about reducing variables,” Weiss added.



SGIA’s Marci Kinter, VP of government and business information, led a panel discussion on “Why Sustainability and Profitability Go Hand in Hand.” Panelists from Snowball Print Marketing, MillerCoors, and Modernistic, shared their dedication to sustainable print operations and the value of thinking in the long term. All four speakers agreed that educating their customers is key – you can’t count on the customer to know the benefits of a sustainably produced product. 

Scott Schulte, CEO of Modernistic, said it required a culture change within the company to get everyone on board with the push toward being a more sustainable operation. With employees committed to the change, they were able to reduce their waste by 75 percent due to recycling efforts. Schulte and Snowball Co-Founder Jenny Dela Cruz both discussed their use of recycled and recyclable substrates. “We have to be the ones to ask the hard questions to move the industry forward,” Dela Cruz said.

Mark Hanley, IT Strategies, addressed “What Single-Pass Printing Means for Your Business.” Hanley said that ceramic tile printing has embraced single-pass technology, but other areas have been slower to adopt. The future offers a range of new products, with some concern about single-pass printhead cost, propensity for nozzle failure, and maintenance integration to prevent nozzle failures.


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