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Opinions on SGIA 08 show?

Posted on Mon, 20 Oct 2008 at 10:05



We spent an enjoyable week in Atlanta at the show. It was great to see old friends and meet some new ones, and we sure had fun at the hockey game on thurs, as did over 100 guests of TMI Screenprinting and the Atlanta Thrashers hockey club, through our discount voucher promotion. Southern hospitality is alive and well, the people of Atlanta were great.

Our ASPT meeting was a hoot, proving once again that screenprinters are indeed funny people. Is it the fumes? Who knows? The new chair, Alex Zuckerman from Fimor, is bringing forward 2 excellent projects which you will hear about in the future. A fitting tribute to outgoing chair Don Marsden provoked much laughter and applause. We saw some examples of a new book on the history of screenprinting that will be published soon in Germany, and also an example of a screenprinting promotional piece published by FESPA which very clearly documents the amazing array of special effects that can be produced using screenprinting. This is something that should be replicated on this side of the Atlantic and put in the hands of every advertising and design firm in North America.

Suggestion to SGIA - maybe it's time to pay some attention and put some promotion behind the process that the organization was built upon and continues to collect major dues from. Investing in a promotional book like this would pay incredible dividends for the members and educate and stimulate print buyers.

As an exhibitor and screenprinter, I was once again disappointed at the representation of screenprinters and the lack of equipment on display, but I know exactly why we didn't bring equipment this year - the cost of shipping and setup has gotten way out of hand. Something needs to be done if SGIA expects to keep the screen exhibitors coming back. If you lose the exhibitors and their equipment, you also lose the attendees.

Think very seriously about that - I have no way of knowing, but I am going to venture a guess that the membership of SGIA is still made up of more screenprinters than digital printers. We wouldn't know that looking at the exhibitors, and we wouldn't know that looking at the seminars - I think there was one seminar for graphic screenprinting this year.

I guess if the goal is to convert the industry to digital print technology, SGIA is doing an excellent job.

What do others think?

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Comments

Andymac says: 185 views and no comments. I was a little harsh on SGIA re support of digital vs. a perceived lack of support for screenprinting. Sorry if anyone got offended. Whip me with a 70 duro blade. Must keep ...

185 views and no comments. I was a little harsh on SGIA re support of digital vs. a perceived lack of support for screenprinting. Sorry if anyone got offended.
Whip me with a 70 duro blade.

Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self
Must keep opinions to self

posted on: Fri, 11/21/2008 - 1:59pm
CALIBRATED says: The problem is that these so called Trade Shows are simply too expensive for many companies to deal with. I worked at a company that did several shows and at one in Indy I was appalled by the costs...heck ...

The problem is that these so called Trade Shows are simply too expensive for many companies to deal with. I worked at a company that did several shows and at one in Indy I was appalled by the costs...heck they wanted $50 a fee of per trash can PER DAY! Heck for that kind of money I will drop my sales job and become a trash man anytime!

Since I was the distribution MGR for this company, I would see how many new customers we would pick up for months after the shows and to be honest I ran some numbers and it clearly showed that the cost of the shows rarely brought in enough new customers to justify the exposure...or lack of, especially when you see everyone with the same junk on display. The last trade show I attended actually had two dealers of the same equipment beside each other showing the same Digital Graphics printer. :shock: What a serious waste of both the vendors money, and the potential customers time. People got to shows to see everything the market has to offer, not duplicates of the same products in 20 booths.

Now I own and operate my own web based company, and to be honest I get customers all the time asking me when I will "Do a show" my response is most likely, NEVER. Just like direct marketing, I cant justify the costs for the returns. The people who put on these shows are the only ones who actually benefit from them. ( in my opinion )

posted on: Wed, 12/10/2008 - 8:00pm

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