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Hanes Acquires Alternative Apparel

Subtitle: 
Expands activewear division.

Hanes has acquired Alternative Apparel in a transaction valued at $60 million. Norcross, Georgia-based Alternative Apparel operates three brick-and-mortar stores in California and New York, as well as an e-commerce site, alternativeapparel.com. Hanes says it aims to expand its reach in the activewear apparel market with its acquisition of the Alternative lifestyle brand, both online and in stores.

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