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  • Why do things become commodities? More importantly, how can you prevent your business from becoming a commodity? It all starts with understanding your customer.
  • Which should you automate first: the chicken or the egg? Why sales and marketing is the logical place to start ramping up your business, and how to do it.
  • It’s a sales and marketing tool that enables your company to join the evolution in internet-enabled entrepreneurship and merchandising – and could make the mix of printing technologies offered by individual companies increasingly irrelevant.